Dayparting in split testing

 

You know that traffic doesn’t perform the same  every day of the week, which is why you should make your tests last several days.

But had you thought that one version may be better at certain times while another version better the rest of the time?

Look at this split test:

http://whichtestwon.com/banner-ad-lp-test?pollid=74

Makes you want to break down your tests by day and time and after getting the results, have a script serve the winning versions based on that. :P

LastPass passwords manager

 

You know, I’ve always disliked this kind of software or sevice. Never trusted it.

One time I decided I’d try an app to do it, installed it, got a few accounts in there. It crapped out on me a couple of days later and the logins were lost into bit barf.

Never used another password manager again after that.

I’ve been writing down my logins in paper, and had that in a safe place since. Is it the safest way? No, but it’s worked for me the past several years. I always find them back when I’ve needed them so far.

Not long ago, after I started some internet projects that required tons of new accounts in several services spread across the web, it started being a pain and I thought I’d give password managers a new look.

Well, there was Roboform which was quite recommended, but it cost money and I wasn’t really interested. It’s been my experience that I should search for a while before a purchase, so I kept looking for options.

And I found a pretty good one. Yeah, I know you figured out which one… LastPass.

They named it like that cause it’s supposed to be the last password you’ll need to remember, the one to the account you have with them.

Well, I still remember many, many of the other ones I use, but I haven’t had to remember them if I didn’t want to, cause LastPass has been pretty good at what it was supposed to do.

My concern has still been to have something crappy happen like before, where I end up losing what I had saved. Well, I didn’t stop writing down the passwords in my usual place, but LastPass has saved me plenty of time every time I need to login, let me tell you.

Is my info secure with them? Well, I read a lot about that and I got quite confident that it will be, and it has been. I haven’t heard about bad experiences so far. From what I read, the info is encrypted in a way they themselves can’t read it, only you after you login can get it unscrambled.

I decided to believe them and I’ve been happy so far and thought I’d share this too.

Oh, and it’s free, too, unless you go advanced with features I don’t remember. Free has plenty, does all I need and a bit more. You can read more about the service in their website, go inform yourself well before you make this decision, like I did.

I’m just sharing that I’ve had a good experience so far hoping you’d find it valuable and make your work a bit easier.

Autosave while you write

 

I just read my friend Gary lost a 400 word write-up he copied, but forgot to paste, so I thought I’d share something I do to add an extra layer of security when I write long things that I wouldn’t want to lose by mistake, power outage, etc.

I simply open up my Gmail account, hit the “Compose Mail” link and start typing in the email body box. I use this even if what I’m writing is not an email, but a post or article that’ll go somewhere else. I’m actually writing this post in a Gmail draft.

I use Gmail because it has this nice auto-save feature that will keep a copy of my work in the Drafts folder for me.

I also have the habit of hitting Ctrl+S to save often, which works in Gmail too, but I have this habit from before with any editor software I use.

I don’t use Google Docs much, so I’m not sure if text documents have the same autosave feature there, but it’s most likely. So this tip is probably not very useful for Docs users. :P

Save time when watching videos

 

I’ve been going through tons of training videos the past months, but more so now that I’m helping Mike review new products.

It really is a very time consuming activity.

When going through books, it’s easy to skip parts and know what you skipped, or browse very fast and know what you went past fairly accurately. Not so with video.

Also, many presenters talk slowly, or talk a lot of fluff to make the video longer, consuming more of my time.

Talking with my friend Mark Jones last Friday, he mentioned a service from Enounce that allowed to play a video up to 2x its speed. I thought it was a great idea, but didn’t like having to pay for that.

Actually, I had read about this concept before, in a sci-fi book (The Invaders Plan) and liked it a lot, but that was like 13 years ago and I didn’t make the connection with my current needs.

Fortunately, I use a couple video players that are quite able and with a little searching, found how to adjust the playback speed in both. :)

One is KM Player, the other VLC Media Player.

KM Player is Windows only and I like it better. The way I found to adjust the speed is going to the Control Box (Alt+G), in the Audio tab (it’ll keep video synched).

VLC is available for Mac as well, and the speed control is available in the latest versions, so if you have an older one, update it. You just click the “1.00x” text next to the time, or use the arrows on each side of the timeline. Here’s a screenshot: